About Debbie

I’m a passionate creative that works with business owners and leaders to provide solutions using WordPress website strategy, design, and development to improve traffic rank and visitor conversion.

All websites are built focusing on search engine optimization, performance, accessibility, and user experience.

My creativity continues beyond code, living my sweetest second act, my love for home cooking and recipe development, food photography, and home DIY projects to make a new to me house a home.

Sharing my love for making food beautiful and recipes approachable with my girls and you are incredibly rewarding.

Experience

UMCU – University of Michigan Credit Union, Ann Arbor, MI
July 2023 – Present
Digital Marketing Manager 

Lead digital marketing team to plan, execute and syndicate strategic marketing plans to raise brand awareness and credit union growth.

Utilize analytics tools to track online performance, identify trends, and make data-driven decisions to improve marketing strategies. Additionally, oversee social media campaigns, paid media efforts, and the production of engaging video and audio content to effectively reach and engage the credit union’s target audience.

TRU Creative Co, Plymouth, MI
May 2021 – Present
WordPress Design & Development and Marketing Strategist 

Communicate with clients to help them reach their business goals: drive traffic, online visibility, and efficient and well-functioning websites.

  • WordPress website development using researched data and SEO for website architecture and best practices for overall user experience. Industries include medical, law, energy, and eCommerce CPG.
  • Search Engine Optimization – implement research, strategy, and planning to focus on innovation and best practices in content marketing, social media, and technical SEO, including the importance of schema markup and structured data.

TRU Food Love, Plymouth, MI
January 2023 – Present
Content Creation, Food Photography and Digital Marketing

Content creation for recipe-focused websites, writing detailed content, developing recipes, recipe testing, food styling, food photography, and search engine optimization.

  • Search Engine Optimization focuses on recipe content optimization with keyword research and technical SEO configuration.
  • Website Development for performance-focused design and optimized pages for SEO.
  • Food Photography and Styling for recipe images that tell a story. Photography focuses on mood, lighting, and post-production with Lightroom and Photoshop.

LaFontaine Automotive Group, Highland, MI
May 2016 – April 2021
Corporate Marketing Manager
Marketing Manager for Multi-Point Automotive Dealership

Primary marketing leader providing strategic planning and development of project plans, execution, and delivery of integrated marketing campaigns for 20 automotive retail and service locations and seven body shops, focusing on all key profit centers to raise brand awareness.

  • Consult with the executive teams on marketing initiatives, budget, and scope, making recommendations based on analytics data and team feedback.
    • Managed and controlled a multi-million dollar budget for multiple locations, concurrently ensuring revenue performance
    • Facilitate traditional and digital advertising tactics for search, display, social, video pre-roll, and third-party vendor inventory management with specific creative direction, KPI objectives, and OEM marketing compliance
    • Vendor negotiations based on market share goals, frequency, and reach leveraging partnership for best-priced schedule and most effective value ad placement.
  • Monitor objective KPIs with traditional and digital partners for optimization to achieve goals
  • Manage and grow a diverse team of marketing specialists that have consistently performed with maximum completion through hands-on experience, coaching, and mentoring

Web Savvy Marketing, Thompsonville, MI
February 2012 – May 2016
Digital Marketing Agency

WordPress Developer & Project Manager
Work closely with the President of a highly regarded WordPress development and marketing agency. Manage clients through the website build process with strategy and planning sessions, custom design, content, and creative assets. Project Manager for customization of existing websites and WordPress themes, managing leads from inquiry to completion with a high level of client satisfaction.

  • Focus on written and verbal communication skills corresponding to the customer needs in detailed technical code understandable to a non-technical person for implementation.

Creative Office Works, Royal Oak, MI
September 2007 – May 2016
Freelance Website Development for Small Businesses
Website Consultant and WordPress Design and Developer

Work with small business clients to develop a solid plan for creating, developing, and launching a client’s web presence, resulting in a unique client-managed website.

Independent Contractor
January 2002 – September 2007
Virtual assistant focusing on small businesses and entrepreneurs
Virtual Assistant

Comau, Southfield, MI                                      
September 1999 – January 2001
April 1993 – August 1998
The worldwide company leading industrial automation
Administrative Assistant / Office Manager